The digital sector is enormous, making it difficult to navigate for newbies or marketers seeking a specialty. From knowing the best data analytics tools to mastering SEO and content marketing, there might be a lot to juggle if you don’t focus on the business-critical areas.
A successful digital marketer will have the capacity to adapt rapidly and self-learn, as well as the flexibility to switch digital occupations if previous talents become obsolete. They will be dealing with varied teams and clients, therefore they will need to be able to communicate well and form cohesive groups.
There is a global demand for marketers with agile digital skills, which is excellent news. According to the DMI research paper ‘Perpetual Evolution,’ talent and technology are driving the future of digital marketing, with organisations eager to hire digitally savvy marketers. Never forget that it is essential to utilise and enhance your hard and soft abilities as you advance to interesting new roles.
How can you accelerate your ascent up the corporate ladder or distinguish yourself from the competitors, especially if you’re a digital nomad or aspiring freelancer? Check out these seven crucial specialty talents to stay current in the ever evolving digital business.
1. Video Marketing
Video continues to dominate the internet, and this trend will not cease. Customers adore videos, especially on social media, and eight out of ten individuals have made a purchase after viewing a brand’s video. According to The State of Video Marketing research, 93 percent of marketers who use video consider it a significant aspect of their strategy, and 87 percent report a favourable Return on Investment (ROI). Keep in mind that these are general numbers that will vary depending on who you question, but the idea is that the majority of statistics indicate that video results in significantly higher conversion, engagement, and SEO rankings.
What makes it so engaging? Because it is specific and pertinent. People are more likely to trust your business when they can see your face (or the face of the individual marketing the brand). It is also extraordinarily adaptable content for use across multiple platforms. Consider the success of Instagram and the meteoric rise of TikTok!
Professionals in digital marketing are not need to be experts in video production. However, understanding how to create videos without hiring a professional is an excellent starting point. Promo and Camtasia are two excellent tools for achieving this objective. And if you have training in this field and a passion for it, your abilities will never become obsolete because video will always be in demand.
If you wish to learn more independently, you can experiment with video editing software such as Apple Final Cut Pro X or Adobe Premiere Pro.
2. Search Engine Optimization (SEO) & Marketing (SEM)
Search Engine Optimization (SEO) is fundamental to all levels of digital marketing, and anyone entering the profession must have a fundamental understanding of it. You may certainly delegate the highly technical, back-end tasks to the team’s more technical members, but a basic understanding of SEO best practises and content optimization is essential for a successful digital marketing strategy.
On a data and content level, SEO and Search Engine Marketing (SEM) guide your overall digital strategy. You must be able to communicate with other team members about this topic, and you won’t get very far without mastering the fundamentals and understanding how SEO and SEM can function in tandem.
3. Content Marketing
Content is the foundation of digital marketing, and content marketing will remain an essential aspect of the game regardless of what transpires. However, content marketing is a massive task unto itself. You must be able to write high-quality, SEO-friendly content for several channels and understand how to develop a content strategy that engages and converts people.
To further complicate matters, it’s vital to realise that information can take many different formats, including video, social media, emails, web content, blogs, e-books, films, white papers, etc. Additionally, you must have a solid understanding of social media marketing, as content is vital on social platforms. Gain insight from six worldwide brands that have mastered the art of content marketing.
4. Data / Analytics
Regardless of the aspect of digital marketing you pursue, analytics will be crucial to your strategy and enable you to make better data-driven campaign decisions. Monitoring and reporting via technologies like as Google Analytics is very simple, but it can be challenging to learn more about customer behaviour and apply that knowledge to solutions that increase traffic and conversions.
The majority of firms (even tiny ones) have enormous volumes of data to track, and excellent digital marketers must understand how to collect and leverage this information. Companies will constantly want individuals who can not just “read” data using their marketing technical abilities, but also extract value from customer data in order to better future initiatives. If you can demonstrate that you can accomplish this in novel ways that result in successful campaigns, you will be a benefit to the industry.
Consider that you are not required to use a single analytics platform; investigate Google Analytics alternatives to determine if they might work better for you.
5. Be familiar with Design Thinking and Planning
Design Thinking is a means of approaching problems from a user-centric standpoint. The method pushes us to think in a human-centered manner when solving complex, large-scale challenges.
The Interaction Design Foundation identifies five essential phases in this process: empathise, define, ideate, prototype, and test. This is effective because so much of it is (or should be) centred on the user experience, which is crucial to the success of digital marketing. This method can also be utilised in a non-linear fashion, thus in certain cases you may reach the testing phase and then return to the middle phase, for example, to review ideas.
This strategy is likely to be used by designers and developers, therefore you need at least have a thorough understanding of it to enhance your marketing resume and implement it whenever possible.
6. Be Tech Savvy
Because the sector is technology-driven, you must have a solid understanding of technology and the ability to pick it up quickly. If you’re a digital native of millennial age or younger, this will likely come naturally to you. However, older generations may need to take the time to master not only specific technologies, but also generally used software and tools such as audience listening or SEM.
In addition, it can be advantageous to have an understanding of the technical abilities required for marketing, such as web development and Content Management Systems (CMS). For instance, a CMS such as WordPress, which is used by a third of websites, can be modified to improve SEO and help you win your dream job provided you know the appropriate methods.
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