Due to the fact that individuals spend more than five hours every day on their smartphones, providing advertisements via mobile ad networks is a tremendous potential for organisations to market their brands.
But what types of advertisements can you provide?
There are several forms of advertisements, but the most common are:
- Google advertisements
- Facebook advertisements
- Instagram adverts
- Mobile in-app ads
All of these advertisements can be delivered via a mobile ad platform, often known as a mobile ad network. Facebook and Google Ads are two of the most obvious alternatives.
A mobile ad platform acts as an intermediary between publishers and advertisers seeking advertising space on popular apps.
In this post, you’ll learn how mobile ad platforms function, identify some of the best mobile ad platforms, find what they all have in common, and discover how to select the best platform for your business.
How does a mobile advertising platform function?
A mobile ad platform is defined by Techopedia as “an intermediate between mobile publishers and advertisers.” A mobile ad platform is, in layman’s terms, a location where marketers may purchase ad spaces that are delivered on mobile websites and apps.
Numerous leading platforms (e.g., Google and Facebook) offer an ad management panel that enables you to register an account and manage your own ads. In this instance, there is no need to contact the advertiser directly, and you can readily check data on impressions, conversions, click-through rates, etc., as the ad platform tracks all of this information.
Typically, you can specify a campaign budget limit with numerous bid alternatives, such as cost-per-impression (CPM) and cost-per-click (CPC) (CPC).
A mobile advertising platform can be used to target a variety of channels, including:
- Google mobile lookups
- Facebook’s feed for mobile devices
- Twitter’s mobile feed
- Within-application advertisements of a certain mobile application
These platforms are bidirectional. They enable publishers to sell ads (and generate advertising revenue) and enable advertisers to offer ads to prospective customers and promote their brand.
Now that we’ve covered the basics, let’s examine some of the top mobile advertising platforms.
1. Google AdWords
Google adverts can be displayed on both desktop and mobile devices. You can utilise device targeting to target only smartphone and/or tablet users with display advertising. You can publish advertising throughout apps, browsers, and Google search results using this platform.
Here are the ad formats that can be utilised on smartphones and tablets:
- Text and graphic ad
- Image and video app marketing promotions
- True View advertisements for app marketing
- Google Adverts is distinguished by its access to the most popular search engine, which allows advertisers to place their ads in front of the greatest audience on earth.
2. Ads on Facebook and Instagram
Due to its vast user base, the social media behemoth established an easy-to-use advertising platform called Audience Network.
Facebook is well-known for its extensive advertising targeting possibilities, and now advertisers can choose from the following ad formats:
- Local ads
- Interstitial advertisements (full-screen ads)
- Banner advertisements
- In-stream advertising
- Rewarded video ads
Instagram is an additional alternative for advertisers because it is a mobile-first platform designed with mobile users in mind. Facebook’s ad platform manages both Facebook and Instagram ads.
3. Bing Ads
While Bing’s market share may be smaller than Google’s, your advertising money could be stretched further on the second-place search engine. On average, Bing Ads are 70 percent less expensive than Google Ads. This is a terrific bargain on a search engine that receives 5 billion searches every month.
However, cost savings are not the sole benefit of Bing’s mobile advertising platform. You have greater control over the language, location, and scheduling of your campaign with Bing Ads (as these can be set on the ad group level vs. the campaign level in Google). The Social Extensions app can be used to increase traffic to your social network accounts:
Over the years, Bing has also established several beneficial partnerships. If you want to target Kindle readers, for instance, you should be aware that Bing is the default search engine for Kindle Fire devices.
Read “Bing Advertisements vs. Google AdWords: The Pros & Cons of Each Platform” if you’re considering whether to use Google or Bing ads.
4. AdMob
Since Google’s acquisition of AdMob in November 2009, it has become one of the most prominent mobile advertising networks. The platform is advantageous for businesses seeking to monetise their mobile apps by displaying advertisements.
AdMob allows users to determine which sorts of advertisements to display and to establish filters so that only relevant advertisements are displayed.
Within the advertising network, four ad types are available:
- Banner advertisements
- Video adverts
- Local ads
- Full-screen interstitial advertising (ads that cover the entire mobile screen when they appear)
5. AdColony
AdColony is a well-known mobile video advertising network that firms like Hilton Hotels, Adidas, and Farmville use well.
With AdColony, publishers can display in-app video advertisements. After a user has finished a job or reached a given level, the platform is frequently used by mobile game producers to play a video advertisement.
The platform can be used to target in the following ways:
- Device Platform (Android or iOS) (iPad, iPhone, Android Tablet, etc.)
- Interface type (4G or Wifi)
- Geographics (Region, Country, City, etc.)
- Demographics
- Content (entertainment, games, etc.)
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