It may be difficult to keep up with the rapidly evolving digital marketing trends, but business owners must do so. Social media use has significantly increased as more of us work from home. While digital marketers seize this chance, other small company owners — including you — struggle to adjust to the shifts in consumer behaviour. Here are the top five digital marketing trends you can’t ignore in 2022, when e-commerce and online learning are booming.
1. Video marketing
Videos can become extremely popular on TikTok, giving brands and average people the chance to connect with tens of thousands of users every day. Through challenges, creators may establish a trend and raise their brand awareness while using user-generated material as fuel to spread the flames.
As a result of TikTok’s success, other companies like Instagram began to compete for video-related features and introduced Instagram reels, which went live in more than 50 countries in August 2020. Creators joined the trend to try to get popular on Instagram thanks to creative alternatives and trends like the use of video transitions.
Instagram Reels aims to increase user engagement, and companies, influencers, and users have all given it a favourable reception. It is no accident that LinkedIn and Pinterest are spending money on its video features, as the trend is only going to get bigger and help businesses engage their audience.
But the move toward video marketing doesn’t require you to start spending money on pricey video services. The main emphasis is on sharing stories and developing connections with your audience. The majority of the time, short videos are enjoyable. Focusing on your content, such as the narrative, is more crucial if you want to engage with your community and develop your brand identity.
2. Niche marketing
Using niche marketing, you can better connect with your audience by focusing on a single good or service. You can focus on your audience’s needs in a specialised market to learn what they need and want. It gives you the chance to establish your authority and win over ardent brand supporters.
Because it has the ability to grow over time and penetrate larger markets if you have successfully built a strong community as a small firm, niche marketing is smart. You’ll be able to concentrate more on the quality of your delivery and developing relationships with them if your audience is smaller. Because there is a lot less competition, it is much simpler to pinpoint and target your audience whether you use paid or organic advertising.
By positioning yourself as the authority in your field, you may also command greater pricing because of your knowledge and be taken seriously. This will make it simple for you to stand out on social media while building a highly focused following. The Instagram Reels programmes, eco-friendly kitchenware, or organic pet items are a few examples of niche-related services.
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3. Ecommerce platforms
Ecommerce systems have recently been more popular, and this trend is projected to continue. Retailers and enterprises who sell products online can profit from having a presence there by utilising these platforms for visibility and social media for brand recognition. Store owners can leverage “Shoppable” posts and adverts on Instagram and Facebook to combine online purchases, providing a smooth user experience.
4. Marketing via mobile
SMS marketing, in-app marketing, social media marketing, location-based marketing, and proximity marketing are some of the most significant mobile marketing techniques. Between November 2018 and January 2019, more than 27% more online purchases were done on smartphones, according to Google Consumer Insights.
More than half of all web traffic comes from mobile devices, and consumers use these devices to research products and make online purchases. Since the Covid-19 outbreak, in-store purchases have significantly decreased, making it crucial to have both an online and a mobile-friendly presence. This involves making sure that your website is mobile-friendly.
5. Automated marketing
Major marketing journals throughout the years, including HubSpot, eMarketeer, and SalesForce, have noted that companies who employ automation to nurture prospects see a marked rise in qualified leads.
By offering resources to add value, educate, or sell your goods and services, you may follow up with leads consistently by sending email sequences, which is a type of automation. Beyond email newsletters, messenger bots—also referred to as chatbots—have grown in popularity as they have assisted companies in lowering operational, customer service, and labour costs.
As a business owner, adopting the messaging bot trend will undoubtedly provide you a significant advantage. It becomes a sales funnel that boosts conversions when you can tailor messages and send follow-up sequences based on clever time delays and triggers.
Conclusion
It’s time to put the most recent digital marketing ideas that will help your company in 2022 into practise if you want to expand your reach and increase engagement. The trends are only getting started, so being on top of your marketing game is essential.